Game4Change –
Playful Learning in Next Generation Entrepreneurship

project duration: 01.11.2022 – 31.10.2025

Numerous studies show that gamification can achieve various positive effects in education. For example, students can learn to manage uncertainty and define new strategies in collaboration or competition with peers in specific learning
situations that include game-based scenarios. These are some of the essential competencies for future managers and leaders, and it becomes more relevant to integrate gamification and playfulness in business education (BE). Using games in
the form of business games or role-plays has a long tradition in BE to develop leadership and management skills. However, there has been no systematic strategy ton train educators to gamify their classrooms or create playful learning situations by themselves.
Therefore, the overall aim of this project is, on the one hand, to create a study programme “Next Generation Entrepreneurship” (NGE) for students from five different European business schools, which considers various aspects and
application fields of gamification in business, and, on the other hand, to develop and to provide training, materials and best practices in the area of gamification for teachers.

The main objectives of the project are:

  • Sensitisation and the development of skills on the part of students from entrepreneurship programs concerning the potential and design options of corporate gamification.

The main results of the project are:

Partner organisations:

Prof. Dr. Thomas Köhler
mail to: thomas.koehler@​

Prof. Dr. Helge Fischer
mail to:

Michelle Pippig
mail to: